Tag
#Ad Networks
3 articles
Product & Platform
Self-Service Advertising: Why You Dont Need an Account Manager to Run Profitable Campaigns
Traditional ad networks require account managers for basic operations. Modern platforms put full control in your hands. Heres why self-service is better for sophisticated buyers.
November 26, 20255 min read
Product & Platform
Marketplace Model vs Closed Network: Why Direct Publisher-Buyer Connections Matter
Traditional ad networks control who sees what traffic at what price. A marketplace model puts buyers and publishers in direct contact. Heres why that changes everything.
November 18, 20255 min read
Product & Platform
Source Transparency vs Black Box: Why Traditional Ad Networks Hide Your Traffic Origins
Most popunder networks dont tell you where your traffic actually comes from. We explain why this matters and how full source visibility changes campaign optimization.
November 10, 20254 min read