Tag
#Auctions
3 articles
Publisher Playbook
How Your Floor CPM Strategy Affects Auction Performance
Setting floor prices too high loses volume. Too low leaves money on the table. Here's how to find the optimal floor CPM for your traffic.
December 18, 20253 min read
Product & Platform
How Auctions, Bundles, and Direct Deals Coexist in PopTrade
PopTrade supports multiple deal types simultaneously. Understanding how they interact helps you choose the right approach for your campaigns.
December 18, 20253 min read
AdTech Reality
Why Most Ad Network Auctions Aren't Really Auctions
You bid $1.50, someone else bids $1.00, and they win. How? Because most 'auctions' have hidden rules, priority tiers, and manual overrides that make fair competition impossible.
November 20, 20255 min read