Tag
#Buyers
4 articles
Product & Platform
How Auctions, Bundles, and Direct Deals Coexist in PopTrade
PopTrade supports multiple deal types simultaneously. Understanding how they interact helps you choose the right approach for your campaigns.
December 18, 20253 min read
Advertiser Playbook
Understanding Traffic Categories: What VPN, Streaming, and Adult Labels Mean
PopTrade shows you traffic categories that other networks hide. Here's what each label actually means and how to use this information for optimization.
December 18, 20253 min read
Advertiser Playbook
How to Cut Non-Converting Traffic Without Blocking Good Publishers
Aggressive optimization can accidentally block valuable traffic sources. Here's how to surgically remove bad traffic while keeping profitable publishers happy.
December 18, 20253 min read
AdTech Reality
Why the Same Traffic Performs Differently for Different Buyers
Two buyers purchase identical placements. One sees 3% conversion rate, the other sees 0.3%. The traffic isn't the problem—everything else is.
November 25, 20254 min read