#Industry
10 articles
What Happens When Ad Platforms Disappear With Your Money
Ad networks shut down, get acquired, or simply stop paying. When your balance exists only in their database, you're an unsecured creditor at best.
Why Antifraud Often Hurts Publishers More Than The Fraud Itself
Publishers lose more money to aggressive fraud filters than to actual fraudsters. The silent deductions, unexplained rejections, and opaque quality scores cost real revenue.
Why Publishers Don't Know Their Traffic's Real Selling Price
When buyers pay $3 CPM, publishers often receive $1. The gap isn't just commission—it's structural opacity that benefits platforms.
What Happens to Traffic That Nobody Buys
When no campaign bids on an impression, where does it go? The answer reveals a lot about how ad networks actually work.
What Antifraud Services Actually Detect (And What They Can't)
Antifraud vendors promise to catch fraud. But their capabilities have real limits. Understanding what they can and cant do helps set realistic expectations.
Why Centralization Benefits Platforms But Hurts the Market
Ad platforms naturally consolidate power because it's profitable. But what's good for platforms isn't always good for the ecosystem they serve.
Net-30 and Net-60 Payments: How Publishers Unknowingly Finance Ad Networks
When ad networks hold your money for 30-60 days, theyre not just processing payments - theyre using your float as free working capital. Heres how the economics actually work.
Why Most Ad Network Auctions Aren't Really Auctions
You bid $1.50, someone else bids $1.00, and they win. How? Because most 'auctions' have hidden rules, priority tiers, and manual overrides that make fair competition impossible.
Antifraud Is Not a Switch: Why Fraud Detection Is Always a Tradeoff
Stricter antifraud catches more fraud but also blocks legitimate traffic. Looser antifraud lets fraud through but maximizes reach. Every setting is a business decision.
Why 100% Clean Traffic Doesn't Exist: The Uncomfortable Truth About Ad Quality
Every traffic source is a mix. The question isnt whether theres fraud - its how much and what kind. Understanding this reality is the first step to smarter buying.