Tag
#Monetization
5 articles
AdTech Reality
What Happens to Traffic That Nobody Buys
When no campaign bids on an impression, where does it go? The answer reveals a lot about how ad networks actually work.
December 18, 20253 min read
Publisher Playbook
How Your Floor CPM Strategy Affects Auction Performance
Setting floor prices too high loses volume. Too low leaves money on the table. Here's how to find the optimal floor CPM for your traffic.
December 18, 20253 min read
Publisher Playbook
Why Transparent Traffic Wins More Buyers (And Pays Better)
Publishers who expose traffic details earn more than those who hide behind 'mixed inventory.' Here's why transparency is your competitive advantage.
December 18, 20253 min read
Publisher Playbook
Case Study: How a Publisher Monetized Low-Value Night Traffic Profitably
A publisher discovered how to turn their poorly-performing night traffic into a profitable revenue stream using time-based rules and smart placement configuration.
November 19, 20255 min read
Publisher Playbook
Case Study: How a Publisher Maximized Revenue with Smart Fallback Configuration
Learn how a publisher stopped losing money on rejected traffic by implementing intelligent fallback routing to alternative monetization partners.
November 17, 20254 min read