#Case Study
7 articles
Case Study: A/B Testing Bid Strategies with Smart Rules Automation
How a media buyer used automated Smart Rules to run controlled bid experiments, finding the optimal CPM without manual monitoring or guesswork.
Case Study: How a Buyer Eliminated VPN and Proxy Traffic from Campaigns
A media buyer was losing money on users hiding behind VPNs and proxies. Learn how they used PopTrade's detection features to filter out masked traffic and improve campaign quality.
Case Study: How a Publisher Monetized Low-Value Night Traffic Profitably
A publisher discovered how to turn their poorly-performing night traffic into a profitable revenue stream using time-based rules and smart placement configuration.
Case Study: How a Publisher Maximized Revenue with Smart Fallback Configuration
Learn how a publisher stopped losing money on rejected traffic by implementing intelligent fallback routing to alternative monetization partners.
Case Study: How Blockchain Billing Solved a Buyer's Transparency Problems
A media buyer who struggled with unclear billing from traditional ad networks found complete transparency through PopTrade's on-chain payment system.
Case Study: How SDK Conversion Tracking Revealed Which Placements Actually Convert
A buyer was flying blind on placement performance until they implemented SDK conversion tracking. Learn how visibility into real conversions transformed their campaign optimization.
Case Study: How a Media Buyer Reduced Fraud Traffic by Tuning Anti-Fraud Settings
A practical case study showing how adjusting anti-fraud detection rules helped a media buyer eliminate low-quality traffic and stabilize conversion rates.