#Publishers
7 articles
Why Antifraud Often Hurts Publishers More Than The Fraud Itself
Publishers lose more money to aggressive fraud filters than to actual fraudsters. The silent deductions, unexplained rejections, and opaque quality scores cost real revenue.
Why Publishers Don't Know Their Traffic's Real Selling Price
When buyers pay $3 CPM, publishers often receive $1. The gap isn't just commission—it's structural opacity that benefits platforms.
How Your Floor CPM Strategy Affects Auction Performance
Setting floor prices too high loses volume. Too low leaves money on the table. Here's how to find the optimal floor CPM for your traffic.
How Auctions, Bundles, and Direct Deals Coexist in PopTrade
PopTrade supports multiple deal types simultaneously. Understanding how they interact helps you choose the right approach for your campaigns.
Why Transparent Traffic Wins More Buyers (And Pays Better)
Publishers who expose traffic details earn more than those who hide behind 'mixed inventory.' Here's why transparency is your competitive advantage.
Net-30 and Net-60 Payments: How Publishers Unknowingly Finance Ad Networks
When ad networks hold your money for 30-60 days, theyre not just processing payments - theyre using your float as free working capital. Heres how the economics actually work.
How Publishers Earn 2-3x More with PopTrade Popunder Traffic
Maximize your popunder earnings with blockchain payments, reputation system, and geo-based pricing. Weekly settlements, instant withdrawals, and referral commissions.