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Publisher Playbook

How Publishers Earn 2-3x More with PopTrade Popunder Traffic

November 11, 20254 min read

Why Publishers Love Blockchain Payments

Traditional ad networks pay NET-30 or NET-60. Some don't pay at all. With PopTrade, your earnings are protected by smart contracts and settled weekly — or instantly when you withdraw.

How Publisher Earnings Work

Every impression you send goes through this flow:

  1. Traffic Delivery — Your placement sends a visitor to an advertiser's campaign
  2. Antifraud Check — Our system validates the impression is from a real human
  3. Earnings Accrual — Valid impressions accrue at your negotiated CPM rate
  4. Weekly Settlement — Every 7 days, earnings are settled on-chain
  5. Instant Payout — USDT/USDC arrives in your wallet within seconds

Maximizing Your CPM Rates

Your earnings depend on several factors you can optimize:

1. Reputation Score

PopTrade calculates your reputation from three components:

ComponentWeightHow to Improve
Traffic Quality40%High conversion rates, low fraud signals
Buyer Reviews40%Good communication, reliable delivery
Platform History20%Account age, transaction volume

Higher reputation = higher CPM bids from advertisers = more earnings.

2. Geo-Based Floor Pricing

Set different floor CPMs for different countries:

Tier 1 (US, UK, CA, AU): $2.00 CPM floor
Tier 2 (DE, FR, IT, ES): $1.00 CPM floor  
Tier 3 (BR, MX, IN):     $0.30 CPM floor
Rest of World:           $0.10 CPM floor

This ensures you get fair value for premium traffic while still monetizing lower-tier geos.

3. Placement Optimization

  • Frequency Caps — Don't annoy users. 1-2 pops per session is optimal.
  • Session Caps — Limit total sessions per user per day.
  • Ad Format — Test popunder vs direct link. Different audiences prefer different formats.
  • Timing — Traffic quality varies by hour. Analyze your stats.

Understanding Payment Modifiers

Your actual payout = Base CPM × Quality Modifier

  • 1.2x (Excellent) — Conversion rate above average, fraud rate below 1%
  • 1.0x (Good) — Standard quality metrics
  • 0.9x (Fair) — Some quality concerns detected
  • 0.8x (Poor) — High fraud signals, low engagement

This means a $1.00 CPM campaign pays you $1.20 for excellent traffic or $0.80 for poor traffic.

The Referral Program

Earn passive income by referring other publishers:

  1. Share your unique referral code
  2. New publisher signs up and starts earning
  3. You receive 5% commission on their earnings
  4. Commission is paid automatically, forever

Build a network of publishers and earn while they earn.

Withdrawing Your Earnings

Your wallet shows real-time balance in USDT/USDC. To withdraw:

  1. Go to Wallet → Withdraw
  2. Enter amount and destination wallet address
  3. Confirm with 2FA
  4. Funds arrive in 1-2 minutes (Polygon network)

No minimum withdrawal. No fees beyond gas (typically $0.01-0.05).

Why This Beats Traditional Networks

FeatureTraditional NetworksPopTrade
Payment TermsNET-30 to NET-90Weekly + instant withdrawal
Minimum Payout$50-$500No minimum
Payment MethodsWire, PayPal (fees!)USDT/USDC (near-zero fees)
TransparencyTrust their reportsAll transactions on-chain
DisputesThey decideSmart contract enforces rules

Get Started Today

  1. Create a publisher account at app.tradepop.io
  2. Add your website as a traffic source
  3. Create a placement and get your ad code
  4. Install the code on your site
  5. Watch earnings flow in real-time

Your traffic, your rules, your money — protected by blockchain.

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