#Optimization
9 articles
Understanding Traffic Categories: What VPN, Streaming, and Adult Labels Mean
PopTrade shows you traffic categories that other networks hide. Here's what each label actually means and how to use this information for optimization.
How to Cut Non-Converting Traffic Without Blocking Good Publishers
Aggressive optimization can accidentally block valuable traffic sources. Here's how to surgically remove bad traffic while keeping profitable publishers happy.
Smart Rules: How to Automate Your Campaign Optimization
Learn how to set up Smart Rules that automatically pause unprofitable campaigns, scale winners, and protect your budget 24/7 without manual monitoring.
Self-Service Advertising: Why You Dont Need an Account Manager to Run Profitable Campaigns
Traditional ad networks require account managers for basic operations. Modern platforms put full control in your hands. Heres why self-service is better for sophisticated buyers.
Why the Same Traffic Performs Differently for Different Buyers
Two buyers purchase identical placements. One sees 3% conversion rate, the other sees 0.3%. The traffic isn't the problem—everything else is.
How Publishers Earn 2-3x More with PopTrade Popunder Traffic
Maximize your popunder earnings with blockchain payments, reputation system, and geo-based pricing. Weekly settlements, instant withdrawals, and referral commissions.
Source Transparency vs Black Box: Why Traditional Ad Networks Hide Your Traffic Origins
Most popunder networks dont tell you where your traffic actually comes from. We explain why this matters and how full source visibility changes campaign optimization.
Case Study: How SDK Conversion Tracking Revealed Which Placements Actually Convert
A buyer was flying blind on placement performance until they implemented SDK conversion tracking. Learn how visibility into real conversions transformed their campaign optimization.
Case Study: How a Media Buyer Reduced Fraud Traffic by Tuning Anti-Fraud Settings
A practical case study showing how adjusting anti-fraud detection rules helped a media buyer eliminate low-quality traffic and stabilize conversion rates.