Smart Rules: How to Automate Your Campaign Optimization

What Are Smart Rules?

Smart Rules are automated conditions that monitor your campaign metrics and take action when thresholds are met. Think of them as "if-this-then-that" for your ad campaigns — running 24/7, reacting faster than any human could.

Why You Need Automation

Manual campaign management doesn't scale:

• Traffic quality changes by hour, day, and source
• You can't watch dashboards 24/7
• Delayed reactions = wasted budget
• Human error leads to missed opportunities

Smart Rules solve this by automating your optimization logic.

Available Metrics

You can create rules based on these metrics:

Metric	Description	Use Case
CTR	Click-through rate	Pause if CTR drops below threshold
Spend	Total campaign spend	Alert when budget milestone reached
Conversions	Tracked conversion events	Boost bid when converting well
ROI	Return on investment	Pause unprofitable sources
CPA	Cost per acquisition	Control acquisition costs
Impressions	Total impressions served	Volume-based triggers
Fraud Rate	Percentage of blocked traffic	Blacklist high-fraud sources

Available Actions

When conditions are met, rules can:

• Pause Campaign — Stop all traffic immediately
• Resume Campaign — Restart a paused campaign
• Adjust Bid — Increase or decrease CPM by percentage or fixed amount
• Send Alert — Email/webhook notification without changing campaign
• Blacklist Source — Remove specific placement from campaign

Rule Examples

Example 1: Protect Against Low CTR

IF CTR < 0.3% 
AND Impressions > 10,000
THEN Pause Campaign

This prevents burning budget on traffic that doesn't engage. The impressions threshold ensures statistical significance.

Example 2: Scale Winners

IF ROI > 150%
AND Conversions > 20
THEN Increase Bid by 15%

Automatically compete harder for traffic that's profitable.

Example 3: Cut Losers

IF Spend > $50
AND Conversions = 0
THEN Pause Campaign

Don't let campaigns run forever without results.

Example 4: Fraud Protection

IF Fraud Rate > 30%
AND Impressions > 1,000
THEN Blacklist Source

Automatically remove high-fraud placements without pausing the entire campaign.

Setting Up Smart Rules

1. Go to Campaigns → Smart Rules
2. Click Create Rule
3. Select the campaign(s) to apply the rule
4. Choose your metric and condition
5. Set the threshold value
6. Select the action to take
7. Enable the rule

Best Practices

1. Start conservative — Set wider thresholds initially, tighten as you learn
2. Use minimum volumes — Don't trigger on small sample sizes
3. Combine metrics — "Low CTR AND high spend" is better than just "low CTR"
4. Monitor rule activity — Check the rule log to see what's firing
5. Don't over-automate — Too many rules can conflict with each other

Rule Priority

When multiple rules could fire, they execute in priority order:

1. Pause rules (safety first)
2. Blacklist rules
3. Bid adjustment rules
4. Resume rules
5. Alert rules

This ensures protective actions always take precedence.

The Bottom Line

Smart Rules let you encode your optimization strategy into automated logic. Your campaigns optimize themselves while you sleep, react to changes in seconds, and never make emotional decisions.

Set them up once, refine over time, and let automation do the heavy lifting.