How to Buy Popunder Traffic Without Fraud: Complete Guide
The Hidden Cost of Ad Fraud
Ad fraud costs the industry over $80 billion annually. For popunder campaigns, the stakes are even higher — bots can drain your budget in hours without a single real user seeing your offer. PopTrade's multi-layer antifraud system changes this equation.
PopTrade's 3-Layer Defense System
We don't rely on a single detection method. Our antifraud combines three complementary approaches:
Layer 1: Built-in PopTradeDetector
Our proprietary detector analyzes 12+ signals in real-time:
| Signal | What It Detects | Weight |
|---|---|---|
| WebDriver | Selenium, Puppeteer, Playwright automation | 0.95 |
| Headless Browser | PhantomJS, Headless Chrome | 0.85 |
| No Interactions | Zero mouse/keyboard/scroll events | 0.60 |
| Too Fast Click | Click within 500ms of page load | 0.70 |
| Untrusted Event | Programmatically triggered clicks | 0.80 |
Each signal has a weight. Combined score above your threshold = blocked impression.
Layer 2: BYOAF — Bring Your Own Antifraud
Already using external antifraud providers? Connect them to PopTrade:
- IPQualityScore — IP reputation and device fingerprinting
- Pixalate — MRC-accredited invalid traffic detection
- Fraudlogix — Real-time bot and click fraud detection
- Forensiq (Impact) — Attribution fraud prevention
- HUMAN (White Ops) — Sophisticated bot detection
Results are combined with our internal signals for maximum accuracy.
Layer 3: Custom Rules
You know your traffic best. Create custom rules:
- IP Blacklists — Block known bad actors
- Geo Restrictions — Accept only specific countries
- Device Filters — Desktop only, mobile only, or mixed
- Frequency Caps — Limit impressions per user/IP
Configuring Your Antifraud Settings
In your campaign settings, you'll find the Antifraud section:
Strictness Level: [Low | Medium | High]
Low → Threshold 0.7, basic signals only
Medium → Threshold 0.5, all signals enabled
High → Threshold 0.3, aggressive filtering
Custom Weights: Override default signal weights
IP Blacklist: Add IPs/ranges to block
External Providers: Enable connected providers
Reading Antifraud Reports
Every blocked impression is logged with:
- Triggered signals and their scores
- Combined fraud score
- IP, User-Agent, and device info
- Timestamp and source placement
Use these reports to tune your settings and identify problematic sources.
Best Practices
- Start with Medium — Don't go aggressive immediately. Observe first.
- Monitor conversion rates — If CR drops with stricter settings, you might be blocking real users.
- Use placement-level data — Some placements have higher fraud. Blacklist or adjust bids accordingly.
- Combine with Smart Rules — Auto-pause placements with fraud rate above X%.
The Bottom Line
With PopTrade, you only pay for traffic that passes antifraud verification. Blocked impressions never reach settlement. Your budget is protected by smart contracts that only release funds for verified traffic.
No more paying for bots. No more trust issues. Just clean, verified traffic.