#Traffic Quality
6 articles
What Happens to Traffic That Nobody Buys
When no campaign bids on an impression, where does it go? The answer reveals a lot about how ad networks actually work.
Understanding Traffic Categories: What VPN, Streaming, and Adult Labels Mean
PopTrade shows you traffic categories that other networks hide. Here's what each label actually means and how to use this information for optimization.
How to Cut Non-Converting Traffic Without Blocking Good Publishers
Aggressive optimization can accidentally block valuable traffic sources. Here's how to surgically remove bad traffic while keeping profitable publishers happy.
How to Buy Popunder Traffic Without Fraud: Complete Guide
Learn how PopTrade's 3-layer antifraud system protects your budget. Configure detection settings, connect external providers, and only pay for verified human traffic.
Why the Same Traffic Performs Differently for Different Buyers
Two buyers purchase identical placements. One sees 3% conversion rate, the other sees 0.3%. The traffic isn't the problem—everything else is.
Why 100% Clean Traffic Doesn't Exist: The Uncomfortable Truth About Ad Quality
Every traffic source is a mix. The question isnt whether theres fraud - its how much and what kind. Understanding this reality is the first step to smarter buying.