Advertiser Playbook
Campaign management, antifraud control, traffic source optimization, Smart Rules, SDK tracking, and practical strategies for media buyers.
15 articles
Understanding Traffic Categories: What VPN, Streaming, and Adult Labels Mean
PopTrade shows you traffic categories that other networks hide. Here's what each label actually means and how to use this information for optimization.
How to Cut Non-Converting Traffic Without Blocking Good Publishers
Aggressive optimization can accidentally block valuable traffic sources. Here's how to surgically remove bad traffic while keeping profitable publishers happy.
How to Buy Popunder Traffic Without Fraud: Complete Guide
Learn how PopTrade's 3-layer antifraud system protects your budget. Configure detection settings, connect external providers, and only pay for verified human traffic.
How Blockchain Billing Works in PopTrade
Learn how PopTrade uses Polygon blockchain for transparent, instant payments. See real transaction examples, understand escrow smart contracts, and discover why blockchain billing eliminates trust issues in advertising.
Case Study: A/B Testing Bid Strategies with Smart Rules Automation
How a media buyer used automated Smart Rules to run controlled bid experiments, finding the optimal CPM without manual monitoring or guesswork.
Case Study: How a Buyer Eliminated VPN and Proxy Traffic from Campaigns
A media buyer was losing money on users hiding behind VPNs and proxies. Learn how they used PopTrade's detection features to filter out masked traffic and improve campaign quality.
Campaign Scheduling: Target the Right Time Zones
Maximize conversions by showing ads when your audience is most active. Learn to use weekly schedules, date ranges, and timezone targeting effectively.
Smart Rules: How to Automate Your Campaign Optimization
Learn how to set up Smart Rules that automatically pause unprofitable campaigns, scale winners, and protect your budget 24/7 without manual monitoring.
PopTrade SDK: Complete Conversion Tracking Guide
Set up the PopTrade SDK to track conversions, measure ROI, and optimize campaigns based on real revenue data. Includes code examples and debugging tips.
Frequency Capping: Balance Reach and User Experience
Find the sweet spot between ad exposure and user fatigue. Learn how to set optimal frequency caps that maximize conversions without annoying your audience.