Timing is everything in advertising. A user seeing your ad at 3 AM is less likely to convert than one during their lunch break. PopTrade's scheduling tools give you precise control over when your campaigns run, helping you maximize ROI by targeting users at their most receptive moments.

Why Scheduling Matters

Without proper scheduling, you're essentially throwing darts blindfolded. Consider these facts:

Conversion rates vary by 300%+ between peak and off-peak hours
CPM costs fluctuate throughout the day based on competition
User intent changes - shopping during lunch, entertainment in evenings
Device usage shifts - desktop at work, mobile at home

Scheduling Options in PopTrade

1. Weekly Schedule Matrix

The most powerful scheduling tool - a 7-day × 24-hour grid where you select exactly when your campaign runs:

Visual interface - Click cells to toggle hours on/off
Drag selection - Select ranges quickly by dragging
Weekday patterns - Different schedules for Mon-Fri vs Sat-Sun
Granular control - Down to the hour precision

2. Date Range Scheduling

Set absolute start and end dates for your campaign:

Start date - Campaign won't serve any impressions before this date
End date - Campaign automatically completes after this date
Use cases - Holiday promotions, limited-time offers, seasonal campaigns

3. Combined Mode

Use both weekly schedule AND date range together for maximum precision. For example: "Run only during business hours, from December 1-25."

Timezone Configuration

This is where many advertisers make mistakes. Your schedule runs in the timezone you configure - make sure it matches your target audience!

Single Country Campaigns

Use the primary timezone of your target country:

US campaigns - EST for East Coast focus, PST for West Coast, CST for broad coverage
UK campaigns - GMT/BST
Germany campaigns - CET

Multi-Country Campaigns

Two strategies work well:

Broad hours approach - Run during hours that overlap across all target regions (typically 12:00-20:00 UTC covers most of Europe and Americas)
Multiple campaigns - Create separate campaigns per region with region-specific schedules

Best Times by Vertical

E-commerce / Shopping

Peak hours: 12:00-14:00 (lunch), 19:00-22:00 (evening)
Best days: Thursday-Sunday
Avoid: Late night (23:00-07:00)

Gaming / Entertainment

Peak hours: 18:00-24:00
Best days: Friday-Sunday
Mobile: Good performance all day

B2B / Software

Peak hours: 09:00-18:00
Best days: Tuesday-Thursday
Avoid: Weekends, holidays

Finance / Crypto

Traditional finance: Market hours + early evening
Crypto: 24/7 performs well, slight peak during US evening

How to Find Your Optimal Schedule

Start with 24/7 - Run your campaign without restrictions for 1-2 weeks
Analyze hourly data - Check your statistics breakdown by hour
Identify patterns - Find hours with best CTR and conversion rates
Create optimized schedule - Focus budget on peak performing hours
A/B test - Compare scheduled vs 24/7 to confirm improvement

Combining with Smart Rules

Take scheduling to the next level by adding Smart Rules:

Auto-bid adjustment - Increase bids 20% during your peak hours
Performance guards - Pause if CTR drops below threshold (might indicate wrong hours)
Budget pacing - Spend more during high-converting time slots

Common Scheduling Mistakes

Wrong timezone - Always double-check you're using your audience's timezone, not yours
Too restrictive - Starting with a 4-hour window leaves no room for discovery
Ignoring mobile - Mobile users are active at different times than desktop
Set and forget - User behavior changes seasonally; review schedules quarterly

Master scheduling and you'll squeeze significantly more conversions from the same budget. It's one of the most underutilized optimization levers in digital advertising.

Campaign Scheduling: Target the Right Time Zones