Why Track Conversions?

Without conversion tracking, you're flying blind. You know how much you spend, but not what you get back. PopTrade SDK lets you track any event — signups, purchases, deposits, app installs — and attribute them to specific campaigns, placements, and traffic sources.

How the SDK Works

The PopTrade SDK is a lightweight JavaScript snippet (similar to Facebook Pixel) that:

Captures the click ID when a user arrives from a PopTrade ad
Stores it in a first-party cookie
Sends conversion events back to PopTrade when triggered
Attributes the conversion to the original traffic source

Installation

Step 1: Get Your SDK Code

Go to Campaigns → SDK Generator and copy your personalized snippet:

<script>
(function(p,o,t,r,a,d,e){p['PopTradeObject']=a;p[a]=p[a]||function(){
(p[a].q=p[a].q||[]).push(arguments)},p[a].l=1*new Date();d=o.createElement(t),
e=o.getElementsByTagName(t)[0];d.async=1;d.src=r;e.parentNode.insertBefore(d,e)
})(window,document,'script','https://sdk.tradepop.io/pt.js','poptrade');

poptrade('init', 'YOUR_ADVERTISER_ID');
</script>

Step 2: Add to Your Website

Paste the snippet in the <head> section of every page where conversions might happen.

Step 3: Track Events

Call poptrade('track', ...) when conversions occur:

// Track a signup
poptrade('track', 'signup', {
  value: 0,
  currency: 'USD'
});

// Track a purchase
poptrade('track', 'purchase', {
  value: 49.99,
  currency: 'USD',
  order_id: 'ORD-12345'
});

// Track a deposit (gambling/finance)
poptrade('track', 'deposit', {
  value: 100,
  currency: 'USD',
  user_id: 'USR-789'
});

Supported Events

Event	Description	Typical Use
pageview	Page was viewed	Landing page tracking
signup	User registered	Lead generation
purchase	Transaction completed	E-commerce
deposit	User deposited funds	Gambling, Finance
install	App was installed	Mobile apps
subscribe	Subscription started	SaaS, Subscriptions
custom	Any custom event	Flexible tracking

Server-Side Tracking

For sensitive conversions (like deposits), use server-side tracking:

POST https://api.tradepop.io/conversions/track/
Content-Type: application/json
Authorization: Bearer YOUR_API_KEY

{
  "click_id": "abc123...",
  "event": "deposit",
  "value": 100,
  "currency": "USD",
  "timestamp": "2025-01-15T10:30:00Z"
}

Server-side tracking is more reliable and harder to block.

Postback URLs

If you use a tracking platform (Voluum, Binom, etc.), set up postback URLs:

https://api.tradepop.io/postback?click_id={clickid}&event=conversion&payout={payout}

Replace macros with your tracker's variables.

Viewing Conversion Data

Once tracking is set up, you'll see:

Dashboard — Total conversions, revenue, ROI
Campaign Stats — Conversions per campaign
Source Breakdown — Which placements convert best
Smart Rules — Automate based on conversion data

Debugging

Use browser DevTools to verify:

Open Network tab
Filter by "tradepop"
Trigger a conversion
Check the request payload and response

Common issues:

No click_id — User didn't come from PopTrade ad
Cookie blocked — Third-party cookies disabled (use server-side)
Wrong domain — SDK must be on the conversion domain

Privacy & Compliance

The SDK:

Uses first-party cookies only
Doesn't track personal data
Works with cookie consent banners
Complies with GDPR when properly implemented

Next Steps

Install the SDK on your landing pages
Set up conversion events for your key actions
Wait for data to accumulate (24-48 hours)
Create Smart Rules based on conversion metrics
Optimize campaigns using ROI data

With conversion tracking, you'll finally know which traffic sources actually make money — and scale them aggressively.

PopTrade SDK: Complete Conversion Tracking Guide