Tag
#Tracking
3 articles
AdTech Reality
How Google and Facebook Actually Track You: A Technical Deep-Dive Into Modern Surveillance Advertising
A comprehensive technical breakdown of the tracking technologies used by Big Tech: cookies, fingerprinting, cross-device graphs, shadow profiles, and why the advertising industry has a surveillance problem.
December 4, 20259 min read
Advertiser Playbook
PopTrade SDK: Complete Conversion Tracking Guide
Set up the PopTrade SDK to track conversions, measure ROI, and optimize campaigns based on real revenue data. Includes code examples and debugging tips.
November 27, 20254 min read
Advertiser Playbook
Case Study: How SDK Conversion Tracking Revealed Which Placements Actually Convert
A buyer was flying blind on placement performance until they implemented SDK conversion tracking. Learn how visibility into real conversions transformed their campaign optimization.
November 9, 20255 min read