Publisher Playbook
Monetization strategies, payouts, fallback traffic, auction dynamics, and how to maximize eCPM while maintaining traffic quality.
9 articles
How Your Floor CPM Strategy Affects Auction Performance
Setting floor prices too high loses volume. Too low leaves money on the table. Here's how to find the optimal floor CPM for your traffic.
Why Transparent Traffic Wins More Buyers (And Pays Better)
Publishers who expose traffic details earn more than those who hide behind 'mixed inventory.' Here's why transparency is your competitive advantage.
Traffic Source Verification: Getting Approved Faster
Speed up your source approval process. Learn what our verification team looks for and how to prepare your websites for quick approval.
Publisher Referral Program: Earn Passive Income
Invite other publishers to PopTrade and earn ongoing commission from their earnings. Learn how the referral program works and maximize your passive income.
Case Study: How a Publisher Monetized Low-Value Night Traffic Profitably
A publisher discovered how to turn their poorly-performing night traffic into a profitable revenue stream using time-based rules and smart placement configuration.
Case Study: How a Publisher Maximized Revenue with Smart Fallback Configuration
Learn how a publisher stopped losing money on rejected traffic by implementing intelligent fallback routing to alternative monetization partners.
Floor CPM Strategy: How to Price Your Inventory for Maximum Revenue
Setting floor CPM too high means unsold inventory. Too low means leaving money on the table. Learn data-driven strategies to find your optimal price point.
How Publishers Earn 2-3x More with PopTrade Popunder Traffic
Maximize your popunder earnings with blockchain payments, reputation system, and geo-based pricing. Weekly settlements, instant withdrawals, and referral commissions.
Understanding the Publisher Reputation System
Learn how PopTrade's reputation system works, what factors affect your score, and how to build a 5-star reputation that attracts premium advertisers.