#Transparency
16 articles
Why Publishers Don't Know Their Traffic's Real Selling Price
When buyers pay $3 CPM, publishers often receive $1. The gap isn't just commission—it's structural opacity that benefits platforms.
Why We Chose Lightweight Anomaly Detection Over ML Models
Everyone claims AI-powered fraud detection. We deliberately chose simpler approaches. Here's the engineering reasoning behind that decision.
Less Features, More Control: Why We Don't Build Everything
Many platforms compete on feature count. We compete on control. Here's why we deliberately don't build certain features.
Why Transparent Traffic Wins More Buyers (And Pays Better)
Publishers who expose traffic details earn more than those who hide behind 'mixed inventory.' Here's why transparency is your competitive advantage.
Decentralized Antifraud vs 'Trust Us': Why Buyer-Controlled Fraud Detection Matters
Traditional networks run opaque antifraud systems and ask you to trust the results. A decentralized approach lets buyers choose their own providers and control their own rules.
Why Centralization Benefits Platforms But Hurts the Market
Ad platforms naturally consolidate power because it's profitable. But what's good for platforms isn't always good for the ecosystem they serve.
How Blockchain Billing Works in PopTrade
Learn how PopTrade uses Polygon blockchain for transparent, instant payments. See real transaction examples, understand escrow smart contracts, and discover why blockchain billing eliminates trust issues in advertising.
Why PopTrade Uses Blockchain Billing: Technical Rationale and Implementation
A technical explanation of why we chose on-chain billing, how our escrow system works, and why we selected Polygon over other blockchain networks.
Why PopTrade Is Opinionated
We don't try to be everything for everyone. PopTrade has strong opinions about how advertising should work—and that's a feature, not a limitation.
Net-30 and Net-60 Payments: How Publishers Unknowingly Finance Ad Networks
When ad networks hold your money for 30-60 days, theyre not just processing payments - theyre using your float as free working capital. Heres how the economics actually work.